tag:blogger.com,1999:blog-2421913838337434.post2299718338814513269..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: Why so many marketing studies don't pay off - and what to doDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2421913838337434.post-78983789782516787882009-03-24T09:54:00.000+00:002009-03-24T09:54:00.000+00:00Peter Ustinov once commented that he had no qualif...Peter Ustinov once commented that he had no qualifications to detain him at the bottom and encouraged people by telling them that it was better to aim high and miss rather than to aim low.<BR/><BR/>I also see that one of your speakers worked for Richard Branson who has no formal qualifications at all.<BR/><BR/>However, I am entirely in agreement with you that the world of marketing, rather than being populated by the degree educated, is the home of many who have only been educated to a degree.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-18239442689273564532009-03-22T13:55:00.000+00:002009-03-22T13:55:00.000+00:00"The difference is that too many quite simply don'..."The difference is that too many quite simply don't know what they're trying to improve. They seek to do handstands and double somersaults before they can even crawl, let alone walk. They lack the grounding."<BR/><BR/>Whether or not I managed it on my blog, this is the point I was trying to get across.<BR/><BR/>Basically, as long as you know it's necessary to be ABLE to walk before you can even think about running, you're in a better position to finally run faster and faster, in the end.<BR/><BR/>However, if all you've ever done is crawl without even giving walking half a chance, it's useless trying to run like the Olympic sprinters just because you've seen them on TV and it looks good.<BR/><BR/>Unfortunately, if during your crawling days all you've ever seen are people running the 100m sprint, you'll never even realise the need to walk beforehand...<BR/><BR/>...just like the majority of people trying to get into business.<BR/><BR/>And you'll go through life stumbling and falling, never ever learning to run, and wondering why.Anonymousnoreply@blogger.com