hello Drayton, I agree. People don't know the basi...

2008-03-22T12:11:00.000Z

hello Drayton, I agree. People don't know the basics. At this stage, I'm ready to hire the next marketing exec that even claims to have read Claude Hopkins. At the moment, I get blank looks. Keep me posted on developments on this new DM course.

Greetings from Hobart, Drayton.Here in Tasmania mo...

2008-03-11T02:00:00.000Z

Greetings from Hobart, Drayton.

Here in Tasmania more and more people are doing their own black boards, which of course is a skill few of us should attempt - script or scribe.

A number of them have yet to realise that a quick glimpse of "Now here" can merge together to read "nowhere" - which is where their own copy writing future probably lies!

This emphasises a point that really grates on my n...

2008-03-10T21:27:00.000Z

This emphasises a point that really grates on my nerves.

Who gives a damn about the author of such nonsensical words? They pat themselves on the back with their own cleverness. Having deftly stolen, regurgited and carefully re-arranged the puke for our delectation.

The audience sees puke.

Is marketing as easy as stating the things we want to hear so we act?

If that's in any way true, then for crying out loud write the stuff the buyer wants to hear to make them act, not us.

Then again, I can't foresee a day when ego will be overcome by common sense. Each day, self-congratulating egotists are born who think they know it all.

And modern science has yet to identify the gene which causes inflated self-importance, yet take it out out of our DNA.

Marketing is going more towards word-of-mouth. We trust the people we like far more than we trust the word of the seller conveying the message.

And the online world is helping us connect with more people we can trust, and we are tuning into them rather than the product/service source.

Anyone with an interest in direct marketing should think about influencing those others trust alot more than we currently do.

I could be completely wrong, but a future science that encompasses social media, blogs, web-sites etc could be called indirect marketing.

The principles will always remain the same, it's just that we will be talking more indirectly and impersonally than ever before - ironically in age where personalisation is easier than ever before!

I'm not saying direct communication is dead. Perhaps less "directly salesy", but with a a little more re-direction to sources they trust more than the seller.

Comments on The Drayton Bird Blog: Why does so much marketing stink?

hello Drayton, I agree. People don't know the basi...

Greetings from Hobart, Drayton.Here in Tasmania mo...

This emphasises a point that really grates on my n...