tag:blogger.com,1999:blog-2421913838337434.post3496910707012896598..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: And so it came to pass: why Aviva is in the toilet - a saga of marketing ignorance and hubrisDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2421913838337434.post-50484809199884979382010-08-31T14:08:52.063+01:002010-08-31T14:08:52.063+01:00Corporate idiocy bumbles its way across frontiersCorporate idiocy bumbles its way across frontiersDrayton Birdnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-32969548447161719532010-08-30T06:57:20.845+01:002010-08-30T06:57:20.845+01:00Similar thing happening over here in Germany with ...Similar thing happening over here in Germany with Hamburg-Mannheimer becoming Ergo. After 35 years their "Herr Kaiser" gets scrapped - just like that. He was the best known insurance man / marketing face in Germany.Markus Trauernichthttp://www.optimusprimus.denoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-15089101566116676102010-08-27T08:03:09.544+01:002010-08-27T08:03:09.544+01:00Sounds like a banana peal...?Sounds like a banana peal...?peter hobdayhttp://www.subscriptionsstrategy.co.uknoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-64596938043270452122010-08-21T08:57:59.691+01:002010-08-21T08:57:59.691+01:00I know and he was very charming at first. But now ...I know and he was very charming at first. But now it's disappeared up its own arse, I'd be surprised if it's still working.<br /><br />The initial ads repeatedly mentioned the advertiser and car insurance. Now they're just tacked on the end of a dull story.Stevenoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-655135685435979962010-08-19T20:15:50.523+01:002010-08-19T20:15:50.523+01:00Drayton - It's hot air that 'rises to the ...Drayton - It's hot air that 'rises to the top'. Shit sinks. <br /><br />But leaving science for just now, another important DM ingredient that rarely makes it into the 'realities of marketing' is courage. The great marketers have courage. What we are seeing with these mergers and other 'marketing decisions' is just copycat market consolidation, all from people who have no real marketing knowledge or courage. So they simply buy market share instead.<br /><br />I would love to be proven wrong in that analysis, by the way. So feel free to argue. Being proved wrong would give me encouragement ..peter hobdayhttp://www.subscriptionsstrategy.co.uknoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-53081476190348636712010-08-19T12:27:03.428+01:002010-08-19T12:27:03.428+01:00Incidentally, Aleksandr has helped sales go up spe...Incidentally, Aleksandr has helped sales go up spectacularly - and done serious damage to competitorsDrayton Birdnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-73597528920451807862010-08-19T12:21:00.345+01:002010-08-19T12:21:00.345+01:00As I said, they're in the toilet.As I said, they're in the toilet.Drayton Birdnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-66791077797568144422010-08-19T12:16:05.419+01:002010-08-19T12:16:05.419+01:00Drayton,
You must be wrong.
They ran (and ran.. ...Drayton,<br /><br />You must be wrong.<br /><br />They ran (and ran.. and ran) ads with Bruce Willis, Ringo Starr and a supermodel (who is, presumably, famous... but not to me).<br /><br />Everyone knows that that's a failsafe route to getting British people to buy insurance. Therefore, Aviva must be successful. <br /><br />"Simples" as that increasingly tedious Russian rodent likes to say.Stevenoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-71019580806290743542010-08-17T15:10:24.983+01:002010-08-17T15:10:24.983+01:00They should have called it the Norwich Union of Co...They should have called it the Norwich Union of Commercial Accidents...<br /><br />I'll get me cost.Frankhttp://www.welovetheweb.comnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-11672618342084709402010-08-17T01:36:40.872+01:002010-08-17T01:36:40.872+01:00... "But no doubt the people in charge will f...... "But no doubt the people in charge will find new, even better-paid jobs or sail off with big fat pensions"<br /><br />It the same all over the world. Unfortunately, you either get into this corporate inner sanctum at a young age or you never due. They certainly don't want to be shown up by outsiders<br /><br />Regards<br />WarrenWarren Cottishttp://www.360digitalperformance.com/blog.aspxnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-8965573493972609642010-08-16T09:11:28.902+01:002010-08-16T09:11:28.902+01:00Exclnt review of Aviva - Drayton Bird.How the bigg...Exclnt review of Aviva - Drayton Bird.How the biggest UK insurance/finance merger has gone boobs up!Andy Joneshttp://twitter.com/mrfirstpagenoreply@blogger.com