tag:blogger.com,1999:blog-2421913838337434.post4044257878793105454..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: What are you? Amateur, professional or semi-pro? Go the whole hog!Drayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2421913838337434.post-34938028748931695232011-05-05T19:20:29.527+01:002011-05-05T19:20:29.527+01:00Insightful drivel... thank you.
Swipe of the Spani...Insightful drivel... thank you.<br />Swipe of the Spanish mailing, and a source to view the impelling video of 20 years past would be the cherry on top.<br />PeterPeter Daleynoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-14502628486005728752011-05-04T13:27:03.138+01:002011-05-04T13:27:03.138+01:00I used to say to my staff "Be a generalist, b...I used to say to my staff "Be a generalist, but become a specialist" - but I think I stole that from David OgilvyDraytonnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-7366798465878476432011-05-04T13:05:24.690+01:002011-05-04T13:05:24.690+01:00I couldn't agree more. When I first turned fre...I couldn't agree more. When I first turned freelance I attended a networking meeting and the owner of a locally based marketing agency asked what I specialised in. This took me by surprise and I blathered something about the food industry as this was my background. He then made a hollow offer of contact next time they needed a food writer.<br /><br />Now I am older and possibly wiser, I adopt the professional approach in much the same way as you mention. I am a professional copywriter which means that I can write for any product or service in any market. Because that is what I am trained to do.<br /><br />It's not about being a generalist, it's about being a professional.David Grievenoreply@blogger.com