tag:blogger.com,1999:blog-2421913838337434.post4313763447951518356..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: Like to see one of the best demolitions of advertising stupidity ever? Also, how not to evaluate copy - and how not to write it. Plus an easy headline-writing techniqueDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2421913838337434.post-42112541320368915282012-04-12T16:48:47.573+01:002012-04-12T16:48:47.573+01:00thanks for that demolition pdf. single most usefu...thanks for that demolition pdf. single most useful thing I've read all week - it's in the library. An entire seminar - on 3 pages.<br /><br />please let me plan my life by letting us know the definite date for bristol, thanks Drayton!Denis Thorntonnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-33943787529283499832012-04-12T07:57:55.621+01:002012-04-12T07:57:55.621+01:00Here's a marketing stunt that is getting a bit...Here's a marketing stunt that is getting a bit of attention - and I'm convinced it will be pretty damned effective at strengthening the emotional connection between Coca Cola and consumers. It's a brilliant follow-up to the personalised Coke can/bottle campaign of 2011. And it proves that some big companies do understand the selling game. <br />http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.htmlAaronnoreply@blogger.com