tag:blogger.com,1999:blog-2421913838337434.post4676925858835321436..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: How to edit - and the secret of charm: for Troy White. Troy who?Drayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2421913838337434.post-24036350487780308522010-06-22T17:58:50.181+01:002010-06-22T17:58:50.181+01:00I think having a conversational style to copy also...I think having a conversational style to copy also helps, and this is possibly where 'liking' people helps, because if you write in a boring, aggressive or cold manner, surely the response you get will not be as successful as writing in a warm, conversational, one-on-one style.<br /><br />Great to see these videos Drayton, been a long time coming.<br /><br />Thanks<br /><br />SimonSimon Thurstonhttp://www.simonpaulthurston.comnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-10471990675699387142010-06-22T17:47:10.990+01:002010-06-22T17:47:10.990+01:00I'm not quite sure whether that is flattery o...I'm not quite sure whether that is flattery or mild abuse:-)Draytonnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-89177727679254244442010-06-22T17:40:19.613+01:002010-06-22T17:40:19.613+01:00I think "Charm" comes from two things. 1...I think "Charm" comes from two things. 1) As you say, is honesty. 2) In school, we're taught to be cold and objective. Personality is to be removed, and not used. To me, Charm is Honesty in both claims and personality. In your blog, your personality comes through as clearly as in your videos. <br />To write copy that effectively sells, we must know the personality trying to sell to us. If it's a bland, faceless entity, we'll look for one that reads like a real person talking to us. So many ads read like school work, and not a conversation. I've sold face to face, and it must be a conversation, to work. Ad copy that works is the same.walterdanielsnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-3992281002262186162010-06-22T17:20:53.547+01:002010-06-22T17:20:53.547+01:00When I see you Drayton, I see myself looking in th...When I see you Drayton, I see myself looking in the mirror in 20 years time and I realize what a handsome looking devil I am afterall.MarkAndrews IMCopywritingnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-15210366026905175792010-06-22T13:18:23.646+01:002010-06-22T13:18:23.646+01:00"Omit needless words." ~ The Elements of..."Omit needless words." ~ The Elements of StyleSean McCoolhttp://www.SeanMcCool.comnoreply@blogger.com