tag:blogger.com,1999:blog-2421913838337434.post6936569526201898143..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: If you want to survive, you must understand this marketing miracleDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2421913838337434.post-62061568827036871852011-01-05T14:07:48.594+00:002011-01-05T14:07:48.594+00:00Glyn, I said the exact same thing. I assumed they ...Glyn, I said the exact same thing. I assumed they were looking at a product extension into dating, seemed the only rational explanation for that massively wasted media budget. Collective head hanging in shame exercise is due...igmorrisonhttp://twitter.com/igmorrisonnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-11295770009300330222011-01-05T13:40:42.369+00:002011-01-05T13:40:42.369+00:00Great ad with wonderful hypnotic language:
it ...Great ad with wonderful hypnotic language: <br />it 'creams' your skin - whatever that means<br />use it like soap but it's revolutionary - it's soap<br />two blessings in one - wow that's deep<br /><br />Nice Complex Equivalence:<br />it's a different shape therefore it's a revolution in face cleaning<br /><br />And good use of the main three Representational Systems:<br />it looks different<br />feel the cream<br />smell the creamy fragrance<br /><br />Those people certainly knew how to sell!<br /><br />And what's with the latest confused.com tv ad?<br />animate your branding, add a nice Queen track (Somebody to Love) and don't tell anyone what you do.<br />They used to be the biggest comparison site brand. Now my wife (and many others I suspect) thinks they are a dating site.<br /><br />To use a couple of expressions I seem to remember Drayton using; The Curse of Assumptions (that everyone knows what they do) meets Creative Wank.<br /><br />Bring on the Meerkats.Glynnoreply@blogger.com