tag:blogger.com,1999:blog-2421913838337434.post7312410719042486436..comments2023-11-05T07:37:16.624+00:00Comments on The Drayton Bird Blog: Marketers are interested in marketing trends. Customers aren'tDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2421913838337434.post-5006681433880455582010-11-11T07:59:10.550+00:002010-11-11T07:59:10.550+00:00I still believe that "people buy people"...I still believe that "people buy people" which is why engagement leads to sales.<br /><br />And as for advertising through social media, inappropriate and unnecessary. The positive personal engagement with customers will get talked about and drive sales through all the existing channels.Mike Orchardnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-14382636268217921362010-11-10T07:23:57.507+00:002010-11-10T07:23:57.507+00:00Completely agree, convergent technology provides t...Completely agree, convergent technology provides the perfect platform for social media useage, that combined with study after study showing that "digital natives" trust their online peers just as much as friends and family we are on the cusp of the balance of power shifting from corporation to consumer as consumers have faster access to more information on products and services. Unless businesses embrace social media as an integrated part of their customer engagement strategy and marketing mix they face a very uncertain future. It will be essential to develop a "brand radar" to listen and understand consumer chatter as well as fast corporate reflexes whereby the company can react quickly to both opportunity and threat. In the future key marketing and customer services processes must be both integrated and alligned with what the customer values as we all face up to the reality that we no longer "own" our brands, quite simply engage or die!Ken Roenoreply@blogger.com