tag:blogger.com,1999:blog-2421913838337434.comments2023-11-05T07:37:16.624+00:00The Drayton Bird BlogDrayton Birdhttp://www.blogger.com/profile/06871107998046212949noreply@blogger.comBlogger2386125tag:blogger.com,1999:blog-2421913838337434.post-54744314032990463592014-12-02T11:18:06.172+00:002014-12-02T11:18:06.172+00:00Hello your blog is sharing great information. Than...Hello your blog is sharing great information. Thanks for share<br /> this blog, evolvetec providing best <a href="http://www.evolvetec.co.uk/" rel="nofollow"><br /> Low cost SEO UK<br /></a> in<br /> London UK.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-68360522630065871222014-06-30T08:53:15.412+01:002014-06-30T08:53:15.412+01:00Chkout BillionairesBrain.com, you'll most defi...Chkout BillionairesBrain.com, you'll most definitely like this.. ..a must have for every entrepreneurDrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-21488250016341094512013-07-25T16:45:33.712+01:002013-07-25T16:45:33.712+01:00I'm curious. This method - keepingatem - does...I'm curious. This method - keepingatem - does that also apply to someone who wants a job? How many times should a person follow up after sending a resume'?Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-11030712284781878122013-04-26T20:28:45.010+01:002013-04-26T20:28:45.010+01:00Just as a matter of interest, businesses that are ...Just as a matter of interest, businesses that are based on discounts have a strategic problem, well put by a President of the Chartered Institute of Marketing 25 years ago: "the bargain basement is a very uncomfortable place to be". <br /><br /><br />A very simple human belief is involved: if it's cheap it must be inferior. Quite some years ago I wrote predicting that Dell would go adrift because all their marketing was based on discounts. And a great many years ago a very large business also based on discounting - Pink Stamps - went down.<br /><br /><br />As the Spanish American philosopher George Santayana observed: Those who ignore the lessons of history are doomed to repeat them.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-31392276505698525792013-04-26T20:07:39.151+01:002013-04-26T20:07:39.151+01:00Happy to agree to disagree!Happy to agree to disagree!Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-85197061789818033532013-04-26T20:06:09.652+01:002013-04-26T20:06:09.652+01:00We must agree to differ, Joanna. In fact Groupon w...We must agree to differ, Joanna. In fact Groupon were not the first in this new variation on a very old theme - selling discounted goods. They copied another firm,who also used "creative" copty. Unfortunately I have only been writing copy that sells - or else - for over 50 years, and I have not quite got the hand of it yet but I keep trying..Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-46823310730086579542013-04-26T17:47:37.172+01:002013-04-26T17:47:37.172+01:00*Recent* lack of success. Their initial massive su...*Recent* lack of success. Their initial massive success was based largely on 1) the great idea and 2) the way they executed. <br /><br />TechCrunch spells out their reasons for failure here: http://techcrunch.com/2011/06/13/why-groupon-is-poised-for-collapse/<br /><br />Brian Clark explains why Groupon's copy is great: http://www.copyblogger.com/groupon/<br /><br />Now I personally don't give a damn about Groupon, but I do think they're doing interesting stuff with copy. Conversations about Groupon's copy helped the startup world learn the word "copy", recognize copy's importance, and get excited about it. Kudos to them. <br /><br />Is copy so critical that it can bring down a company that IPOed at $25B, that Google quickly offered $6B for and that VCs rushed at? Did everyone just overlook their 'crappy' copy? Did no investor say, 'hey, show me the numbers before you write another goofy line'? Far more likely that the emails converted like a mofo, causing leadership to see how important funny copy would be to their ongoing success + differentiation... and to invest in a team of 400+ writers and editors.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-21332455486313165732013-04-26T11:24:53.934+01:002013-04-26T11:24:53.934+01:00I stopped Groupon as hated the copy so much - but ...I stopped Groupon as hated the copy so much - but sadly I think its target audience views it as ironic and whimsical. Re your own copy, Drayton, I'm not sure that rules can be steadfast - but one can be steadfast in following themDrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-3550529446271456812013-04-26T10:58:55.295+01:002013-04-26T10:58:55.295+01:00If Groupon's lack of success- an understatemen...If Groupon's lack of success- an understatement - has nothiong to do with the copy I must rethink what matters in marketing; I've been focusing on the wrong things all my business lifeDrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-3415126547063640902013-04-25T12:00:55.354+01:002013-04-25T12:00:55.354+01:00Joanna if you think that copy is in anyway effecti...Joanna if you think that copy is in anyway effective then you're an idiot!Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-34991765051990157232013-03-28T07:15:36.020+00:002013-03-28T07:15:36.020+00:00Nice
post.
I like the way you start and then con...Nice<br />post. <br /><br />I like the way you start and then conclude your<br />thoughts. Thanks for this nice information. I really appreciate your work, keep<br />it up.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-80581264019917022992013-03-23T05:06:03.365+00:002013-03-23T05:06:03.365+00:00Check it out here :
Animal
Hospital Richm...Check it out here :<br /><br /> <br /> <br /> <a href="http://www.findexperts.ca/search/Veterinary_Clinics_Richmond_Hill.html" rel="nofollow">Animal<br /> Hospital Richmond Hill</a><br /> <br /> <br /> <a href="http://www.findexperts.ca/search/Veterinary_Richmond_Hill.html" rel="nofollow">Vets<br /> in Richmond Hill</a>Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-16891270283154855002013-03-01T04:18:37.460+00:002013-03-01T04:18:37.460+00:00Thanks.JohnThanks.JohnDrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-76175301428052205482013-03-01T03:38:14.795+00:002013-03-01T03:38:14.795+00:00Hi, just a moment back I was searching for the
inf...Hi, just a moment back I was searching for the<br />information on the <a href="www.eventprostrategies.com" rel="nofollow">Event<br />staffing</a> topic and now I am here. So much information, really well<br />executed blog. Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-77340853285734850302013-02-14T12:23:14.142+00:002013-02-14T12:23:14.142+00:00Blimey! I wrote this a couple of years ago at leas...Blimey! I wrote this a couple of years ago at least. My info was based on all I could findDrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-71667744756769996332013-02-13T23:15:29.351+00:002013-02-13T23:15:29.351+00:00I AM NOT IN MALLORCA I AM IN MARBELLA AND I SOLD T...I AM NOT IN MALLORCA I AM IN MARBELLA AND I SOLD THE PIANO BAR 30 YEARS AGODrayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-46189582153530359382013-02-13T23:11:42.290+00:002013-02-13T23:11:42.290+00:00could you please explain how it was bait and switc...could you please explain how it was bait and switch we gave A FREE PRESTCOLD REFRIGERATOR whem someone bought a washing mnachine the prices of our 2 models were clearly stated in the brochure a Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-84699492338992826392013-02-13T08:13:50.965+00:002013-02-13T08:13:50.965+00:00Nice blog… I have something to share with you.
T...Nice blog… I have something to share with you.<br /><br /><br />The Aardy is the coolest, most innovative promotional<br />vehicle to hit mobile event and experiential marketing in years. Each Aardy is<br />customizable. It’s such a versatile and unique vehicle that you’re probably<br />looking at the pictures thinking of clever uses for it right now. To get more<br />information visit <a href="http://www.aardvarkel.com" rel="nofollow">Experiential Marketing<br />Firm</a>Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-80270357990055873662012-11-28T07:36:55.681+00:002012-11-28T07:36:55.681+00:00Groupon will always tempt people to purchase the d...Groupon will always tempt people to purchase the deal with its various discounts .Thes deals depends upon the price,time and has to be made sure that the customers cross refer to purchase any deal or it will result in dissatisfcation.<br /><a href="http://grouponclone.ideazglobal.com" rel="nofollow">script groupon</a>Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-8166978820629629802012-11-15T09:21:23.234+00:002012-11-15T09:21:23.234+00:00these are some common facts given here.i think eve...these are some common facts given here.i think everyone knows it.any way thanks for sharing this post.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-9757965642037981902012-11-15T09:19:46.832+00:002012-11-15T09:19:46.832+00:00thanks for sharing this post with us.these are som...thanks for sharing this post with us.these are some really important rules we have to follow for marketing.these really help us for sure making our job easier.thanks for the good one.Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-8474147470622188752012-10-31T01:50:51.151+00:002012-10-31T01:50:51.151+00:00It's always best to deal nicely with customers...It's always best to deal nicely with customers who looks for a car to buy.A good attitude can make them buy the car that they don't intend to buy.<br /><br /><br /> <a href="http://www.buythecar.co.uk/locations/Manchester.aspx" rel="nofollow">sell<br /> my car Manchester</a>Drayton Birdhttps://www.blogger.com/profile/06871107998046212949noreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-46795579266059209572012-09-15T06:45:50.224+01:002012-09-15T06:45:50.224+01:00Your school Need a fundraiser? check out scholarp...Your school Need a fundraiser? check out scholarpon.com<br /><br /><br />Video link - http://youtu.be/AN4LBgOXS88scholarponnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-24797183105347373122012-09-06T08:24:37.991+01:002012-09-06T08:24:37.991+01:00Your school Need a fundraiser? check out scholarp...Your school Need a fundraiser? check out scholarpon.com<br /><br /><br />Video link - http://youtu.be/AN4LBgOXS88 Infoscholarponnoreply@blogger.comtag:blogger.com,1999:blog-2421913838337434.post-49749017687509643512012-09-04T13:42:14.153+01:002012-09-04T13:42:14.153+01:00If you are going to buy used cars, you should find...If you are going to buy used cars, you should find people who have a good reputation selling them. You can even buy one from a friend.Blainehttp://usedcarslouisvilleky.net/noreply@blogger.com