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Tuesday, 17 July 2012

On Chinese charm, Ling the Unstoppable - and to hell with the internet experts

Is it politically incorrect to say this? I fear so.

I prefer women to men, always have.

They look nicer, are more entertaining and far more practical. They need to be, to cope with men.

It is probably even more politically incorrect to say I like Chinese women - but I do.

Before that gets me into further trouble I should explain this is nothing to do with sex. It is to do with personality.

Over the years I have worked with a few Chinese ladies. The first was Moy - back in 1958 in my first job in advertising. She was funny and charming in a way I can't quite describe, but she had a directness I loved.

The same applied to Alice, who worked for me about 15 years ago. I lost her because someone who also worked with me was a pain and lost me one or two good people including her - but Alice went on to do well. She too had this charm and directness.

But none could compare, as you will see, with Ling.

Yesterday somebody sent me to her site - http://www.lingscars.com/talks.php.

I was utterly transfixed. Especially when I saw a speech made by the master - is it OK to say mistress? - of that particular universe.

The site is the sort of thing that most marketers would find appalling.

It was voted one of the world's worst websites. But I bet that people spend ten times more time on it than they do on any site produced by people who think they are experts in building websites.

But none could compare, as you will see, if you go and watch Ling. This is 100% what you need when leasing cars. It is a living, moving example of a great car dealer's ad - but with the magic of Ling added.

The car marques build the brands: Ling shifts the metal. Great stuff.

Ling did very well on Dragon's Den, which I never watch as I see so many silly people on it. This is my favourite episode: http://www.youtube.com/watch?v=Mmlx-e_u0i8.

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