WELCOME TO THE DRAYTON BIRD BLOG - Commonsense about marketing, business and life

Leave now if easily shocked or politically correct. Otherwise, please leave your comments. Statements such as "brilliant", "hugely perceptive", "what a splendid man" and "can I buy you dinner at the restaurant of your choice" are all greeted with glee.

If you like, I'll e-mail you each new dollop of drivel when I publish it. Just click here to subscribe. If you want to succeed faster, get my 101 helpful marketing ideas, one every 3 days. People love them - maybe because they're free. Go to www.draytonbirdcommonsense.com and register. You also a get a free copy of the best marketing book ever written

Monday 16 November 2009

Now why do you suppose nobody believes them?

Years ago I decorated an American Express committee that reviewed their financial services marketing. Fortunately for them someone far wiser was also involved - Lester Wunderman.

I always recall him commenting on constant discounting, "You are training your prospects to expect bribes".

This came to mind when I saw that despite the endless propaganda of those who run things, most British people think Global Warming is a load of old bollocks.

The reason is perfectly clear.

Gordon Brown, the Bliar, Cameron - and many of the others - are habitual, incessant, condescending, unrepentant, bare-faced liars. So any sane person must assume whatever they say is untrue. They lie about everything else. Why not this?

Anyhow, actions speak louder than words. If a smarmy oaf like Al Gore or a tax-dodger like Bono flies round the world in a private jet to tell you carbon emissions are killing the universe you have to assume they're as full of shit as Christmas turkeys.

blog comments powered by Disqus