Why the world is in shit - one possible reason
Too much overpaid energy devoted to trivial things.
This is a list of the people it was thought necessary by JWT in New York to make one wanky full-of-pointless-special-effects TV commercial for (what a surprise!) a firm of investment advisers.
Chief Creative Officer: Ty Montague.
Executive Creative Director: Andrew Clark.
Creative Director: Izzy Levine, Nate Goodson (it took two of them!)
Art Director: Orit Ben-Shitrit.
Copywriter: Giovanni Maletti.
Agency Executive Producer: Caroline Coleman.
Music Producer: Theresa Notartomaso.
Director of Integrated Production: Clair Grupp.
Director of Broadcast Production and Content: Joe Calabrese.
Missing: the executive in charge of wiping the client's arse.
What would it take to do something useful, one wonders.
What bollocks.