“The new Peugeot 207 – the drive of your life”

Do you ever wonder, as I do, why copywriters come out with such utter tripe?

It would do them good if they were forced to sit with their customers and see how their stuff is greeted, night after night, by normal thinking human beings.

For instance, the line above about a pretty ordinary little box on wheels got this reaction from the love of my life last night

“F*** off - “the drive of my life”. Not a Ferrari, is it?”