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Wednesday, 21 November 2007

Denny Hatch

For those who have asked, www.businesscommonsense.com is Denny Hatch's website. Denny is one of most perceptive commentators on the American business scene in my view, partly because he is one of the few who really understand marketing.

Why should this matter? Because marketing has an immense influence on all our lives, yet very few understand it - including most practitioners, which explains why the average tenure of a marketing director here and in the U.S. is well under two years.

That's long enough to get a fancy office, change everything whether it needs it or not - and get found out or if lucky promoted or transferred before the chickens come home to roost.

Anyhow, Denny showed me what he has drafted about the posters I discussed two days ago, but his point of view is not mine. We rarely disagree, so when we meet next week for lunch we can have a mashed potato fight.

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