I don't know why it is, but ever since I first went to Australia 39 years ago I've noticed two things: you see some of the best advertising in the world there - and some of the most appallingly pretentious bilge.
Falling calamitously into the latter category is an email I just received from a recruitment business which was until now (I think) called The Recruitment Business or it could have been Creative People. I'm not sure because their devastatingly modern html email design had both phrases at the top.
It announced with sickening pretentiousness Our bold new rebrand (in sans serif lowercase, naturally.)
I narrowly failed to piss myself with excitement before forging on to read "It was something we needed to do" - a bit like having a wank, I guess - "we've got that little bigger than when we set out in 1997. And as a global company we needed a name and brand that reflects what we do best"
What they do best, quite clearly, is mince happily right up their own arseholes and talk total crap.
But I digress. You're just dying to know their new name aren't you? I won't keep you in suspense a second longer. It is "become better connected" .
They are also, as you can see, as crammed full of shit as a boat loaded with would-be immigrants from Indonesia to the the land of Oz.