WELCOME TO THE DRAYTON BIRD BLOG - Commonsense about marketing, business and life

Leave now if easily shocked or politically correct. Otherwise, please leave your comments. Statements such as "brilliant", "hugely perceptive", "what a splendid man" and "can I buy you dinner at the restaurant of your choice" are all greeted with glee.

If you like, I'll e-mail you each new dollop of drivel when I publish it. Just click here to subscribe. If you want to succeed faster, get my 101 helpful marketing ideas, one every 3 days. People love them - maybe because they're free. Go to www.draytonbirdcommonsense.com and register. You also a get a free copy of the best marketing book ever written

Thursday, 24 November 2011

Another up his own arse show-biz loon gets carried away - this time in Sydney. And some thoughts about the BBC's betrayal of trust

Over here we have a man called Moyle (or Moyles - can't remember which) who gets paid far too much for blathering away in the morning on BBC radio.

His chief characteristics appear to be homophobia, anti-semitism, an ability to sink lower than even the lowest dregs among his audience and being employed by the BBC, whose desire to appeal to the moronic millions knows no bounds. Since none of the BBC bosses does what they are supposed to he has never been fired.

I often wonder if the people who run things at Broadcasting House ever stop to consider the difference between quantity and quality, and that getting an audience of millions of half-wits is not what good broadcasting is about and doesn't reflect their charter in the least.

You can plough through that charter if you like, though I don't recommend it as it is 48 pages of turgid stuff with many misprints clearly designed to discourage scrutiny, but the only bit that matters says the BBC should be:

(a) sustaining citizenship and civil society;

(b) promoting education and learning;

(c) stimulating creativity and cultural excellence;

(d) representing the UK, its nations, regions and communities.

I didn't make that up. That really is what they are required to do by Royal Proclamation, and they only do maybe half those things. More to the point it says a lot about the people who run this country that none of them, not one, seems to have asked anyone, anyone at all, at the BBC why they don't do their jobs. If I had a copywriter who didn't write or only wrote half time I would fire him or her. Why should they be different?

In fact every one of the top BBC apparatchiks deserves to be picked up and thrown violently on to the pavement at Great Portland Street without a pension for:

a) not even attempting to do the job they are required to do, with such clear instructions;

b) wasting too much of our money on people who have nothing to with broadcasting and paying them more than the Prime Minister.

Meanwhile, on the other side of the world an oaf called Kyle Sandiland on 2DayFM in Sydney has sounded off on air at some poor woman who didn't like his show with this barrage of fourth form wit:

“Some fat slag has already branded us a disaster … What a fat bitter thing you are, you deputy editor of an online thing. You’ve got a nothing job anyway. You’re a piece of shit … You are supposed to be impartial, you little troll … Yeah, and your blouse, you haven’t got that much titty to be wearing that low cut a blouse. Watch your mouth, girl, or I will hunt you down.”

Rare command of language amidst the megalomania - but it's got him in trouble with his sponsors who are all deserting him. The reason that made me laugh most was from Holden, who were Australia's biggest car manufacturer until Toyota came along and cheated by making cars that cost less and were more reliable.

They said they think the show is "no longer in line with Holden's core values." Ah! Dear old core values, second cousin to key issues and beloved of Chief Marketing Officers everywhere.

Incidentally, the show the lady criticised, which was on TV, started out with 1.4 million viewers - because it followed an episode of the X Factor - of whom 1.2 million had switched off by the time it ended. God, it must have been bad.

More to the point, he just may have betrayed 2DayFM's core values, which are to make as much money as possible in any way not actually criminal and never upset the advertisers.

I should say, by the way, that I find Australian talk radio utterly fascinating and have done ever since I first visited in 1971. It's amazingly outspoken and often extremely funny. Compared to the pallid stuff we get here for the most part it is far, far better.

That applies to Australian language generally, which reflects the national character and is tons more vigorous than what we trot out over here. But that's another subject.

blog comments powered by Disqus