Anatomy of a communications failure. What is a SharePoint architect? Why is an English translation necessary?

I got this email this morning. It is an unimpeachable example of total business bollocks.

Note the gripping heading. That'll have them foaming at the mouth for more.

SharePoint 2010 Implementation and Upgrade Super-7 


I have recently been working extensively with our key clients who undertaken SharePoint implementations and upgrades in a range of organisation of varying sizes within both the private and public sector. The overwhelming feedback I have received from the hiring managers has been that historically they have found it extremely difficult to find the necessary expertise to fulfil their business objectives. In response to this I have compiled a team of SharePoint 2010 experts who are available and willing to help you maximise the benefit from your SharePoint system. Whether you are looking at implementation, upgrade or maintaining your system – we can provide the expertise to meet your requirements. 


 I am currently working with experienced contract SharePoint Project Managers, Architects, Consultants, Developers, System Administrators, and Test Analysts and below are a selection of the screened and referenced candidates I am currently exploring new opportunities with. To book an interview with any of these candidates, contact me on 01628 771 811 – if you have another requirement that we can assist with, call me for a frank discussion as to how Ninesharp can help you deliver on your business objectives. 

Ok, after I wrote that, I went online to see if I could find out.

And, lo and behold, there is an explanation at http://www.youtube.com/watch?v=s12Jb5Z2xaE.

This was given 11 years after the thing was first launched. A bit late.

I commend it to you not because it explains what SharePoint is, nor because of the astonishingly irritating voice used, but because of the very funny comments about the sexuality of the protagonist, an androgynous creature called Monique.

SharePoint is a Microsoft thingy, which may explain a lot - starting with the confusing name (I thought it was some sort of incentive programme).

But these comments illuminate the vast chasm between the people who make and sell these things - which are generally called "solutions" and the normal human beings they try to sell them to.

Having said that, here is a serious point.

If people fail to explain what they sell in plain English, they will either fail or do far less well than they deserve. A lot of very good ideas - this seems one - get buried alive beneath a suffocating mountain of linguistic garbage.

I cannot leave this subject without directing you (YAWN) to  http://draytonbirdcommonsense.com/b2b-letter-webinar - the free seminar I put up yesterday for anyone who is interested in how to sell complex stuff to business people.