And the award for the most witless, moronic, embarrassing, up-its-own-arse e-mail goes to ...., well, try a firm that's gone broke
It would seem that there is a new marketing magic abroad.
It is called Depersonalisation.
There is an example at the top.
Let me explain.
Quite rightly nobody but me, my close relatives, friends and a few kindly folk in Help the Aged gives a hoot that in April I got another Lifetime Achievement Award - this time at the Caples in New York.
But anyone who marvels at the manifold stupidities of large corporations will enjoy the email that the Xerox company just sent me about this.
They never bothered to de-duplicate those who had won. But to experience the full richness of this appalling message you have to experience it.
Phoney, agency drivel to the last degree, right down to the politically correct black guy - yet they have a good offering. No wonder they just went broke.
Come to think of it, this email may be up for an award, because (incredibly) the Caples Awards - despite being named after the man who developed the art of testing to see what works are about "creativity" not results.
You have to click through to see the most ghastly, phoney part.