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Monday, 11 April 2011

"It's all our fault" ... "Cool Britannia" ... and other dumb ideas

A few things I wonder.

Is it even remotely intelligent to go one of the most corrupt countries on earth where the man in charge is called Mr 110% (I wonder why?) and dish out oceans of cash that you know will never reach the people who need it?

If the place you're supposed to be running is in deep shit, facing the worst depression in 80 years, shouldn't you get your smart little arse back there and do something useful?

Should you, for instance make some sort of effort to deliver on the promises you made to get to your present position? Like closing down all the useless money-gobbling committees (one of which I shall shortly reveal is doing exactly the opposite of what it is supposed to do).

Does it make the people who elected you feel any better when you run around telling all and sundry that all the world's problems are our fault? Is it not likely to make them feel even worse than they do already?

The people who run things here are breathtakingly out of touch with what we all think.

There was the waffle about the Big Society which nobody understood and Cameron couldn't explain. I recall Blair's mystic Third Way - equally incomprehensible. And the demented re-brand of Britain as Cool Britannia, when what people like, as we can see, is a good old-fashioned Royal Wedding.

Believe it or not, all this came to mind because of a discussion I had about my current pet project, the branding event ... for which, by the way, I am offering unlimited savings.

Hard to believe, but true.

Moreover I will explain next Saturday exactly what the antics of politicians have to do with a brand.

Equally hard to believe, but if anything even more important.

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