How the wrong tone (plus a dash of illiteracy and a little overpromise) can kill your copy. And why I like recessions
Well, I had an excellent evening yesterday with Sarah Shaw Tatoun who used to be the pub critic of a Prague publication. The job of my dreams
But before that I finished drafting a long interview piece for Australia's Direct mag, including this about how marketers are responding to the recession.
Many have switched more and more online (I have, for a start – 80% of my work and 95% of my own promotion is online).
Unfortunately very few have the faintest idea what they‘re doing and are easily seduced by promises that one magic bullet will solve all problems. Once it was the database; then it was CRM. Now it’s adwords or SEO.
I quite like recessions. They kill the foolish and encourage the canny; people are forced to try and get better results, which happens to be a speciality of mine.
But on the matter of tone mentioned in the heading, here is how not to get a reply - from me, anyhow.
We have a SEO discount offer going for the following package: -
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Our Best rates for this are: - USD $199 per month per project at beginning of every month. if you are interested please let me know?
Why would I let someone who can't write presentable English loose on the text of one of my websites? Do you think that an attractive woman (which Sofia allegedly and improbably is in Facebook) would call someone they never met "mate"?