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Sunday, 29 July 2007

“Procrastination and delay are the parents of failure” - Canning

That seemed a good opening to the story I promised about the stabbing, the suede coat and the stripper, but never delivered because I forgot to save it on my computer.

(I might add that silly mistakes made on computers by absent-minded techno-nitwits like me are the parents of gibbering fury, frustration and lots of laughs from their colleagues).

Anyhow …

You may recall that I was living with A, the retired cash-for-favours lady. She was forcibly retired by the diligent boys in blue, actually. When I met her she was on probation for alleged possession of heroin.

She said she’d been “fitted up”, with a friend, the former drummer of Georgie Fame and the Blue Flames, by having the drugs planted on them. As she pointed out, meth – speed – was their thing, not heroin, which is the very opposite in its effects.

The drummer went to goal – she thought because he was black – and hanged himself. She spent a fair bit of time trying to find justice, without success. She told me the only really helpful person was the late Ludovic Kennedy.

Another thing she told me was that in her short career in the entertainment business she has made £50,000 – and spent the lot on drugs.

When I met her, she had been employed as my secretary in the mail order business I had started working in. One look at her legs in their patterned tights, carefully displayed to attract my attention, and my small reserves of moral rectitude vanished.

When this was followed a week or two later by an evening at the tiny bed-sit of one of her friends, all was lost. I think it was the mirror at the end of the bed that did it.

My wife eventually threw me out – I think with every reason. We’re still friends, and she now says she made a mistake. Whatever the truth, I have always felt bitter regret because as a result I never spend as much time with my children as I should have.

Hardly anything is what you expect in life, and who could have dreamt that somebody who had spent five years selling her most obvious assets would turn out to be insanely jealous?

One day when I came back to our little flat next to Whiteleys on Queensway (bedroom, living room, kitchen and bathroom, £8 a week, if you’re interested in inflation) I had had a good lunch with a girl I worked with at the Grapes in Shepherds Market.

I was cross-questioned sharply. What follows is abbreviated, as it lasted a good half hour and was highly repetitive with a very little variation in theme or language.

“Did you kiss her?”

“Only on the cheek.”

“You fucked her, didn’t you?”

“No. Just kissed her goodbye when she left.”

“You don’t have to fucking lie to me, you c**t. You fucked her, admit it.”

“I didn’t, honestly.”

“Just tell the truth. I won’t be angry. Admit that you fucked her.”

And so on, until, from sheer exhaustion, some irritation and extraordinarily bad judgement (which I am very strong on, by the way) I caved in – and lied.

“Alright, if it makes you happy, I fucked her.”

At this admission - entirely untrue, as I say -she exploded and launched herself at me like a nuclear missile.

Freeing myself from her I rushed out of the flat and scrambled down the stairs.

She was a relatively small person, but uncommonly violent, and chased me up Queensway punching, pulling, kicking, shouting comments about my character, until eventually a random blow caught me on my nose.

Blood streamed out, all over my newest acquisition, a knee-length suede coat from Take 6. I never could get it cleaned properly. Tragic.

She gave up the chase, and I wandered round to a hotel in Inverness Terrace and asked for a room.

“Certainly, Sir,” was the reply, delivered as though bloody apparitions like me appeared every ten minutes.

I said I’d be back and went to get my things.

When I reached the front door, it was closed, but I got a response when I knocked and said I’d come to collect my things.

Have you ever notice that abuse always comes in volleys, just as sheep come in flocks?

Well, that’s what I received. Not a flock, a volley. A fusillade. Maybe, to mix a metaphor, a tsunami of abuse.

I kept on hammering on the door to get in.

Suddenly it opened.

A rushed out, stark naked except for a carving knife, aimed at my gut. Thank God for my suede coat. It saved my life.

I grabbed her, swung her round, shot inside the door and closed it, leaving her outside in her glory.

Despite all the row nobody in any of the flats came out to see what was going on. British reserve? Or maybe just the kind of people who live around Queensway.

“Let me in, you c**t” with variations on the theme continued for a while.

Eventually I agreed to do so if she pushed the knife through the letterbox first.

She did, and I decided that since I was paying the rent, I was damned if I was going to leave my own flat because I shared it with a homicidal maniac. So, believe it or not I got into bed – and so did she.

Did we kiss and make up? Did we hell. Every few minutes she would start shouting and thumping me, and I would restrain her until I gave up and went to lie down on our settee next door.

She only attacked me a couple of times, thank God and eventually I slept.

You might think this little drama would have had me out of there for good, but no. I waited till I had an alternative. Among my many weaknesses, one at that time –and for many years after – was an inability to live on my own.

At this point you may ask – if you’ve been following this twisted tale – “What about the stripper you promised, Drayton?”

All in good time, but let me start that story with a phone call I had from a friend one morning. He had been a colleague in advertising, and introduced me to the mail order business.

“I have a new receptionist,” he said. “She wears the shortest skirts you’ve ever seen, and no knickers.”

God, what trivial beasts we men are. I was round like a shot.

And, God, how often life lets us down. She was indeed wearing an exceedingly short skirt (remember, this was the ‘60’s). But a series of fleeting glances revealed that the second statement my friend made was not true.

More important, though, the wearer of the skirt and knickers had the most beautiful eyes and smile – and agreed to come for a drink.

And that is the start of the story about the stripper.

But did you feel disappointed with the stabbing? I wasn’t really stabbed was I? But don’t worry, you have yet to read the story of how I nearly bled to death after another little exchange, and was indeed stabbed eventually by someone else.

But that was much later.

Wednesday, 25 July 2007

D’oh! idea of the week

“The others to some meaning make pretence;
But Shadwell never deviates
into sense”
- Dryden
This week, crouching heading and shoulders below all other contenders … epic in its stupidity, witless irrelevance and incomprehensibility … a textbook example of corporate idiocy and waste… you just have to hand it to the e.on TV spots.

It is no easy trick to run something nobody understands, from a company they have never heard of and care less about asking them to do nothing, praising something both ugly and widely disliked by those affected by it.

What am I wittering on about? What is e.on? Why is this commercial so transcendentally bad? If you haven’t seen it go to http://www.eon-uk.com/media/286.aspx

Here we have creative masturbation harnessed at vast expense to such effect that even people who know nothing of this country find it irritating. I know that because even an Italian nanny of my acquaintance, with no interest in marketing at all finds it infuriating and pointless.

I’m not totally thick, but after five viewings I had no idea who was advertising, or why, or what they want me to do. I only know people affected by them hate those giant, ugly propellers so much that people in Wales are protesting.

Here is what they say on the site that shows the commercial:
“Powergen is part of E.ON UK, which is part of E.ON - the world’s largest private sector energy services company.
Worldwide, E.ON has around 45 million customers and currently employs around 70,000 people. Powergen has been part of E.ON since 2002.”
This is what is known as a “who gives a s**t except you” statement. These people in their fancy offices know so little about real business that they’re unaware of the three questions every customer always has: Who are you? What’s in it for me? What do you want me to do?

Of course, you’ve got it, haven’t you? This is our old friend re-branding at work. You know, the idea that almost ruined the Royal Mail when they changed their name to Consignia and completely ruined Abbey when they just changed their look.

At least Powergen had some vague meaning.

By the way, the Italian Nanny, whenever she brings something back from Marks & Spencer repeats their line: “It’s not just salmon; it’s M&S salmon.”

Tuesday, 24 July 2007

Mea culpa! Mea culpa!

For those of you never cursed with having to learn Latin, that means "It’s my fault".

So … it’s my fault you never got the story about the stripper and me being stabbed.

It’s my fault that I wrote most of it then didn’t save it on my computer (again).

But it’s NOT my fault that I’ve been fiendishly busy.

However, please blame me if you don’t like what comes next, which is from the site of a friend, Denny Hatch - www.businesscommonsense.com.

His is an excellent site, mingling lots of good business advice with comment on all manner of things. I recommend it as a reassuring insight into how many thoughtful Americans view things.

Anyhow, here’s a sample which I hope will strike a chord with you, as it did with me, because it shows how we and the Americans are all in the same dismal, politically correct boat.

It seems Wall Street Journal writer Stephen Moore wrote about an Independence Institute bash in Colorado where there was “a whole lot of drinking, smoking and shooting, but thankfully not in that order.” Then he stated: These people are just dog tired of having the government tell them what to do: Buckle your seat belt, wear your bike helmet, don’t smoke, don’t shoot, teach your 8-year-olds to wear condoms—and, most of all, stop complaining and pay your taxes...

There was a discussion over lunch at my picnic table about how Congress is regulating nearly every basic household appliance—refrigerators, washers and dryers, toilets, hair dryers, shower heads, lawnmowers—to make sure that we are not, God forbid, wasting water or energy.

A woman told me that she is stocking up on cartons of incandescent light bulbs, because soon it will be illegal to buy them. (The poor lady insisted on remaining anonymous so that the light-bulb police don’t come to search her home.)

At least they don’t have snoops coming round to their houses to check if they’re recycling properly. And they can still shoot’n’smoke over there in quite a few places without being arrested. Nor are they watched by the astonishing number of CCTVs we have in place to substitute for the poor old plods who are too busy filling in forms to catch criminals.

Having got that out of the way, and apologised for failing to deliver any startling revelations lately, I now faithfully swear that before I fly to the US next week I will rewrite the chronicles I lost and carry on with my multi-stranded story.

What’s more, if you sit still and stop fiddling, I’ll tell you about the time I nearly bled to death – not as a result of the stabbing, but from another unprovoked assault.

God, considering what a devout coward I am I seem to have been in harm’s way far too much.

Tuesday, 17 July 2007

Sordid details and politically correct comments postponed …but in the meantime some marketing (yawn) …

I realise you may be straining at the leash to hear about the stripper, immigration and so on, but here’s something that may be of practical interest.

I wrote an article on subscriptions marketing a little while ago that my friend Peter Hobday published on his website. It may make you think. Look at

http://www.subscriptionsstrategy.co.uk/articles/Drayton-Bird-on-UK-publishers.

I don’t know of anything harder to write copy for than subscriptions – nor anyone who has as much good advice on the matter than Peter.

------“Don’t be such a wise-guy, Drayton.”------

I once worked with a man who had cost the Mafia a ton of money – and lived.

When I got carried away he would say “Don’t be such a wise-guy, Drayton.”

So having promised to point out something stupid each week, I thought I’d be complimentary for a pleasant change.

In a store window by Piccadilly Circus I saw this line: “How old is your brain?”

Immediately I thought, is my brain older than my body? Or younger? Or just useless, as I fear? How do I make it young? Or keep it young?

Who would not be interested – no matter how old they are?

If only I could write stuff as provocative as that every day!

Friday, 13 July 2007

This week’s load of old codswallop

I got out of the tube at Oxford Circus the other day to be greeted by a pretty young thing who handed me a bag.

Here it is.



Fittingly it was made from bio-degradable plastic, as it was one of those bio-degradable ideas from the people whose job it is to sit around thinking up new ways of pissing away my money.

What it was doing, in the most inane, incompetent wasteful, stupid way was to tell me that I should go and “improve my skills”.

Inside was a fortune cookie with the message, “Our future is in our hands” plus a little leaflet clearly written by someone with the literary charm and persuasive skills of a plastic ashtray telling me I could get all kinds of training to improve myself.

If anyone in a proper commercial organisation did that sort of thing they would be shot out of the ejector seat as fast as a speeding bullet.

But of course the public sector tossers who paid for this are concerned with expenditure, not results.

And so are the people who put it together: i.e., get the fools to part with as much money as possible because they’re too thick to evaluate whether it was a good investment or not.

By the way: if you were handing out stuff to people in the street, would you say a senile buffoon like me was the right age to start a training programme?

P.S. LAST MINUTE CHALLENGER FOR DRIVEL PRIZE:

A police van getting in the way of the traffic in Piccadilly this morning.

Written on the side: “Metropolitan Police. Making Westminster safer.”

Ah, so now we know that they do. Thanks for putting me right. Brilliant!

I wonder which “communications consultant” came up with that gem.