Is this a good idea – or just plain bad taste?

An old friend and colleague sent me this.

I imagine every witless, drunken, lecher who has even been to Phuket makes the same joke, but this is the first time I have seen it harnessed by an advertising genius.

Maybe I am a boring old fart, but I hated it.

No need to make jokes about why a lot of can't-get-it-at-home losers go to Thailand. I thought it an insult to the Thais - and a summary of the attitude of a lot of Western tourists.