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Friday, 25 June 2010

Is this the most underestimated, overlooked marketing weapon? Let's see if it works on you!

When I last ran a one day seminar in London, I used a simple weapon to get attendees. It was not direct mail. Not advertising. Not PR. Not a clever promotion.

It was an e-mailed survey, it got 16% response, and I made a few thousand quid.

That was partly because of the list and partly because of the person who signed it (not me). So this video is all about why surveys are such a deceptively powerful weapon. See what you think.

Would you like an example of how I use surveys?

I have a client who is setting up a business overseas. I suggested his launch could be based on a survey. So now he is writing some copy which I will edit/revise/trample all over.

We will get the survey results published in a newspaper (they're always gagging for stuff to run). That will establish his name and give him credibility among his prospects. And that will lead to a series of other things I won't bore you with.

The best survey format is anonymous, so people are happier to respond. I hope that is true of you, because I have stuck a
survey in here – and I'd really appreciate your reply.

Two weeks ago so many of you said you'd like a writing webinar that I wondered what else would interest you.

So in the survey I’ve listed some - but not all - the topics I have bored the opants off people about in sundry places from Dubai to Sydney. Let me know which interest you and I will try to set something up. It takes no time at all to complete.

Oh, and I've also asked about something entirely different that I am running. It has limited numbers, so I want to know what the likely take up is.

I will tell you what results the survey comes up with, so you will know what interests other people


P. S. The writing webinars will will start in about a week. The delay is because we have spent a ludicrous amount of time looking at the various options. None is perfect, but I think we have arrived at the best.

Also how we take your money is a pain to arrange. Don’t worry. I have a deal for you!

Actually I have
two deals for you - but that's for another day.

But first, please fill in the survey, which takes about 30 seconds. Only you can tell me what you want. I do appreciate it!

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