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Friday, 24 December 2010

Typical landing page rubbish: 231 words, one misprint and not a bloody clue

You really have to wonder how some people survive.

I just read the landing page (wrong layout, no human being) of the utterly useless website of an agency run by someone I know who, amazingly, managed to do very well for quite a while.

That, however, was in corporate noddy-land where you can get away with all kinds of silliness.

In the real world his copy is the highroad to failure.

Yet what is sad is he probably laboured over it - or even sadder, paid someone else as clueless as he is.

But never for a second did he ask himself,"Should this be about me - or about what's in it for my clients?"

It has 231 words, 14 of which are “we”, “us” or “our” with exactly one “you” - but of course the obligatory “innovative business solutions”.

What a pool of puke.

People who run this kind of stuff should be required to go and stand in the middle of Trafalgar Square and read it out loud through a loudhailer, because they won’t have much else to do in a hazardous 2011.

I shall be doing my best to steer people away from folly in the months ahead.

Meanwhile ...

Merry Christmas and don’t do you dare do that kind of shit in the New Year.

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