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Tuesday, 28 September 2010

"8 things that are dirtier than your toilet" - is that a great headline, or what?

I saw that on Yahoo, and I defy you not to want to know what they are.

I only quoted it because Warren Cottis from Australia scolded me yesterday for not delivering what I promised.

He reminded me that a couple of weeks ago I recorded a new set of helpful ideas, swore I would stick one up every two days - then promptly reneged on the promise.

I have no excuse, except that I have a tragic problem: I am constantly being side-tracked - by myself.

I have the ultimate grasshopper mind - never cease having thoughts about this and that, and the minute I have them, out they pop.

Anyhow, one of the ideas had to do with THE most important element in an ad, insert or mailing: the headline. You might be surprised by what I reveal. Here it is.

You can watch the video, or listen to a podcast, whichever you prefer. And I faithfully swear that I will put up all the ideas (there are 11 in all, I think).

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