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Friday, 23 March 2012

Big surprise at the Caples Awards

They gave me a Lifetime Achievement Award.

Very kind of them as I once wrote they were the silliest award of all.

That's because they don't take results into account - the thing John Caples was obsessed with all his life.

My partner Marta had a conversation with a man who did a very good charity campaign. "How much money did it raise?"

"Oh, we weren't interested in raising money," he replied.


Anyhow, here's a little self-indulgence: a picture of my elder son and my youngest daughter with me.

Next week, some comments from David Ogilvy.

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