April Fool or not?
Three marriages convinced me long ago that I am, by and large, an idiot, and I am inclined to think the logo on your arse story may be a joke.
But on the other hand, as Steve Gibson points out in his comment today, a woman in the US really did auction off her forehead on e-bay three years ago for $10,000 to some fools who run a casino.
Anyhow, experience has taught me that there is nothing so stupid that marketers won't try it.