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Monday, 26 October 2009

Am I going ga-ga?

You're an amazingly intelligent lot, so I'm curious as to what you think, dear readers.

For quite a few years I worked on American Express, doing creative and training and helping run the account around the world.

They had a unique positioning - expressed in the famous letter that began "Quite frankly, the Americasn Express Card is not for everyone ..."

I sometimes think that, not the famous Wall Street Journal Letter, must have been the most profitable letter ever written.

But here's my question

Now American Express are offering Cardmembers pre-sale tickets on The Monster Ball Tour starring Lady Gaga.

Does that fit in with their positioning? Yes or no?

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