Pepsi gets smart - and not before half time
As my Aussie pal Malcolm Auld first pointed out to me, the largest single discharge of effluent into the U.S. sewage system coincides with the most expensive TV commercials of the year - half time at the Superbowl.
This year Pepsi is saving millions advertising on the Super Bowl to invest in a better idea - a "Refresh Everything" campaign that asks people to suggest ideas to make the world a better place, promising $20 million to fund the winning causes.
That is what I call smart. Shame about their disgusting drink, though.
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