Happy Mondays

How are you? I'm in a good mood for two reasons. First, an old colleague sent me some posters that were good fun - but the idiot machine that lets you upload things said they were "dangerous" so I can't upload them.

Anyhow, I got another good laugh from an email headed "To whom it may concern" followed by some copy whose style I instantly spotted as that of my old boss Zebediah Snodgrass, Chief Copywriter at Land-Of-The-Dead-Creative (Wigan, 1923) Ltd.

To get the full effect it most be read very slowly, with dramatic pauses.

Firstly, I would like to thank you for taking the time to read our email. At our office we pride ourselves on being able to create a strategy to deliver the right messages to the right people at the right time.

We understand that businesses will continue to make use of traditional marketing methods, such as exhibitions & advertising but we feel email marketing adds a whole new element to the marketing mix.

At this point I said to myself, "Well, fancy that!" before reading on:

We have helped many businesses produce great results with email marketing and its flexible and cost-effective (packages start from 195 per month) nature makes it particularly suitable for all businesses.

In addition, we can also offer specialist lead generation to take away the hassle of chasing the leads generated by your campaign. Speak to us today about our lead generation packages.

We consider our data to be of the highest quality, so if you are not looking for email marketing but are looking for specifically tailored data that could help your business, our sales staff would love to talk to you!

If Email marketing is still a mystery to you or if you like to see how to do it properly then please view our demonstration of how we do it.

It then whisked me off to a white landing page with a flash video that took time to load and gave a cartoon demo for the simple-minded.

All good fun - and no doubt it will find the appropriate prospects.