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Thursday, 1 July 2010

Bore you - or ignore you - which is better?

This video may sound a bit like it was recorded in a municipal swimming baths (actually it was my partner Al'S quaint West Country residence) but once you've got over that, you may find it useful.

That's because it deals with something I must have been asked a thousand times: how often should I mail/email my clients?

This reminds me of another hoary old favourite: how long should the copy be?

And both remind me of the philosopher Bertrand Russell's remark that "What men seek is not knowledge, but certainty."

Some people think they should be talking more often, lest their customers think they are being ignored; others think they should talk less for fear of boring them.

The truth is, as so often, that it depends on a myriad things. In this 2 minute 6 second clip I get pretty excited about the subject - but don't let that put you off.

By the way, I have just finished putting together the examples for the first How to Write Proper webinar.

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